About the client
Ezra is revolutionising preventative health in the US with AI-powered full-body MRI scans, delivering faster, smarter imaging — all at a premium $2,000 price point. It’s a high-ticket, high-trust product in a category where credibility is everything.
The challenge
Despite strong fundamentals and a genuinely differentiated product, growth had stalled through 2023 as paid channels underperformed. The ad accounts weren’t structured for the complexity of a high-ticket health product, and creative wasn’t keeping pace with the media spend.
Our approach
Toco took over paid social and PPC channel management. We launched an agile, state-level budget strategy — allocating spend based on where demand signals were strongest rather than spreading budget evenly.
We rolled out a rapid creative testing programme, producing new ad concepts weekly and killing underperformers fast. Alongside this, we optimised tracking and landing page conversion to make sure every click had the best possible chance of converting.
The results
Ezra’s acquisition revenue doubled in just 6 months, reigniting growth in a high-ticket category. The state-level strategy meant budget was concentrated where it worked, creative testing compounded performance over time, and improved tracking gave the team confidence in the numbers behind every decision.